Matthew Schwartz – Medium

Matthew Schwartz

Matthew Schwartz

January 6, 2021: Confronting America’s Harmful Brand Narrative Head-On

This is what it looks like when you no longer control the narrative and the narrative controls you.

2 min readJan 8, 2021

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Matthew Schwartz

Engage from the Inside! (Part 2): The Benefits of Internal Branding for Nonprofits

By now you know that strong external brands are built from within. But what exactly are the benefits of internal branding? And how can it…

5 min readJul 27, 2018

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Matthew Schwartz

Engage From the Inside (Part 1): How Internal Branding Strengthens Nonprofits

When most people hear the word “branding” they think about external qualities like reputation and messaging. But did you know that brand…

5 min readJul 27, 2018

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Matthew Schwartz

Why Brand Strategy is So Important To Social Change Website Design

Websites give us a snapshot of what an organization is like. Is your website making a bad first impression? Designing your site with…

4 min readJul 20, 2018

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Matthew Schwartz

Design Vendors are Destroying Nonprofits!

When organizations view design firms as “vendors” they shortchange not only the potential in their projects, but also the broader impact…

5 min readMar 20, 2018

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Design Vendors are Destroying Nonprofits!

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Matthew Schwartz

Struggling With Complex Content? Turn Dry Material into Narratives Audiences Will Remember.

How can nonprofit organizations that dive deeply into serious issues make sure online audiences don’t tune out their long-form content so…

7 min readMar 16, 2018

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Struggling With Complex Content? Turn Dry Material into Narratives Audiences Will Remember.

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Matthew Schwartz

Deepening Engagement: Brand Experience Design for Social Impact

How can mission-driven brands better align organizational strategy with the designed experiences they create, to continuously deliver…

8 min readMar 14, 2018

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Matthew Schwartz

Matthew Schwartz

Founder & Executive Director of social change #branding & #design agency http://Constructive.co. Brand Strategist. Designer. Loud Liberal. Ideas my own. Mostly.

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